Definition of Personal Information
Definition of Non Personal Information
“Non-personal Information” is information about you that is not personally identifiable, such as Internet Protocol (IP) address, browser type, host operating system, and other basic website statistical information that cannot identify a particular person.
We use this information to operate, maintain, and provide to you the features and functionality of the Experience and to communicate directly with you, such as to send you alerts on the movements of your Family members, crime alerts in your neighborhood, etc. You can control who receives email alerts, push notifications, voice calls and text alerts by toggling your emergency contacts details screen inside the App. We may also send you emails (e.g., account verification, parental consent notification, order confirmations, change or updates to features of the Experience, technical and security notices). You may not opt-out of these e-mails. We will further generate, and store within your online account (the “Account”), a unique identifier allocated to each of your Devices.
Registration and Profile Information
When you create an Account, we may collect your personal information such as first and last name, email address, and mobile phone number.
Application Geo-location Information
We collect your location through GPS, WiFi, or wireless network triangulation in order to obtain your location for the purposes of providing the Experience. GPS is only stored when an alert triggered by the Experience is activated and the GPS service from a qualifying smartphone, tablet or other compatible Bluetooth® device (each, a “Host”) is enabled and stores such location with any messages, data or incidents that you transmit through our Experience. This information is stored and transmitted to your contacts you have stored within the Experience.
Integration of Third Party Web Analysis and Social Functionalities
How we Use and Process your Personal Information
We will use and process your personal information from your registration and usage of our Experience (including your location information and your Host’s location information) to provide you with our object location services, e.g., to help you use the GPS tracking capabilities during the Experience while your Device is connected to our App or Services through the Host.
In addition, we may use and process your personal information (including your location information and your Host’s location information:
To provide you with support and handle requests and complaints.
To send you updates, notices, and additional information related to the Experience.
To create anonymous, statistical and aggregated data and reports (i.e., in a form where such data does not enable the identification of a specific user).
To comply with any applicable law and assist law enforcement agencies under any applicable law, when we have a good faith belief that our cooperation with the law enforcement agencies is legally mandated or advisable, or that meets the applicable legal standards and procedures.
To prevent fraud, misappropriation, infringements, identity theft and other illegal activities and misuse of the Experience.
Use and Sharing of your Host’s Location Information
Whenever our Device, App or Services are activated on a Host, we will collect detailed location information about any Device in reach of such Host, as collected and sent to us by the App.
Any location information we receive during the Experience will be stored by us on our server. Such information can be associated by us with the Account for which the Device have been activated (by linking the Device’s unique device identifier with the account information).
Your location information will be completely anonymous to other users, unless you actively decide to share these data, e.g., by choosing to share access to your Account with other people you trust, or by using social networks. We will not identify you personally to other users or otherwise make your location information available to any third party in personal identifiable form without your prior consent.
Use and Sharing of your Personal Information
We will not rent or sell your personal information to third parties outside of The Company and its controlled subsidiaries and affiliates without your consent, except as noted below:
We share your information, including name, email, phone number and geo-location, with the users you have personally stored within the Experience.
We may share your personal information with our third-party business partners, vendors and consultants who perform services on our behalf, such as accounting, managerial, technical, marketing or analytic services. These business partners will be given access to your information as necessary to deliver the services under reasonable confidentiality terms.
Except as described above, we will not disclose personal information to third parties (including law enforcement, other government entity, or civil litigant) unless required to do so by law or subpoena or if in our sole discretion, we determine it is necessary to (a) conform to the law, comply with legal process, or investigate, prevent, or take action regarding suspected or actual illegal activities; (b) to enforce our Terms of Service, take precautions against liability, to investigate and defend ourselves against any claims or allegations, or to protect the security or integrity of our Experience; and/or (c) to exercise or protect the rights, property, or personal safety of the Company, our Users or others.
How We Protect Your Information
The Company cares about the security of your information and uses commercially reasonable physical, administrative, and technological safeguards to preserve the integrity and security of all information we collect and that we share with our service providers. However, no security system is impenetrable and we cannot guarantee the security of our systems 100%. In the event that any information under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate the situation and where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations.
Choices About Your Information
You may, of course, decline to submit any personal information through the Experience which will degrade our ability to provide accurate and timely service, or render the Experience unusable.
Modifying Your Personal Information
Deleting Your Account and Personal Information from our Experience
Opting Out of Collection of Tracking Data
The only way to completely “opt out” of the collection of any information through cookies or other tracking technology is to actively manage the settings on your Host. Please refer to your browser’s technical information for instructions on how to delete and disable cookies, and other tracking/recording tools. (To learn more about cookies, clear gifs/web beacons and related technologies, you may wish to visit the Network Advertising Initiative’s online resources, at http://www.networkadvertising.org.) Depending on your Host, you may not be able to control tracking technologies through browser settings but you can uninstall the app if you no longer wish to participate in our Experience.
Our Experience allows parents to keep track of their children’s location on Host’s that the Parent has enabled. You warrant that, if you are under the age of eighteen (18) years old, that you have received the permission of your parents or guardians to use the Experience. If you believe that we might have inadvertently collected information from a child under 18 without parental consent, please contact us at firstname.lastname@example.org.
Links to Other Web Sites and Device Services
How to Contact Us
Silent Beacon, LLC
9200 Corporate Blvd. Suite 250
Potomac, MD 20850